Direct-to-Consumer Drug Advertising   Charter challenge to drug ad rules by CanWest delayed until the fall (Canadian Press / June 17, 2009) Loophole lets drug companies advertise in Canada, but not in the U.S.: UBC study (Vancouver Sun / May 27, 2009) CanWest Global Attacks Drug Ad Laws   Canada's biggest media empire has launched a lawsuit to strike down restrictions against prescription drug advertising. But your media isn't telling you about it. Find out why, and what the potential danger is to you, from independent freelance researcher and journalist Rob Wipond. For best viewing, click on the "Watch in High Quality" option. YOU TUBE (October, 2008) Uneven enforcement of ban on drug ads creates double standard: Canadian Medical Association Journal CANADIAN PRESS (July 15, 2008) Canadian Medical Association Journal Editorial Melody Petersen talks with Bill Moyers about her new book OUR DAILY MEDS,and how drug companies market medication. Bill Moyers Journal / May 16, 2008 CanWest Charter Challenge Legal Documents More CanWest Charter Challenge Resources Direct to Consumer Advertising - Backgrounder   CUPE (April 28, 2008) Loophole clears path for direct-to-consumer drug ads, critics charge   Globe and Mail (April 11, 2008) Advertising may have more influence on prescriptions than science   Globe and Mail (March 31, 2008) Ad ban probably saved Canadians $150 million in 2006 for cholesterol drug   Canadian Press (March 30, 2008) Just say no to drug ads, doctor warns    Toronto Star (March 7, 2008) MYTH: Direct-to-consumer advertising is educational for patients    CHSRF Mythbusters (Fall 2007) So Doc, I saw this ad last night ...   Media Law (Spring 2007) Drug war looms   Ottawa Sun (July 2007) Direct-to-consumer advertising and expenditures on prescription drugs: a comparison of experiences in the United States and Canada Open Medicine 2007 (Steven G. Morgan) The Direct-to-Consumer Advertising Genie The Lancet, Editorial (January / 2007) Prescription drug ads leave out risks, alternatives USA Today / Janaury 30, 2007 Study Blasts TV Drug Ads Forbes.com / Janaury 30, 2007 Direct-to-Consumer Drug Advertising Current ban on Direct-to-Consumer Drug Advertising must be upheld to protect patients and workers, says broad coalition of unions and citizen groups Media Release, Canada NewsWire, November 6, 2006 English   |   Français Barbara Mintzes slide presentation to the Safety Last? National Roundtable Fairmont Chateau Cartier, Ottawa, January 2004 Pharmaceutical advertisements often false, misleading, report finds Health Council paper finds no evidence to support direct-to-consumer advertising of prescription drugs Health Council of Canada / January 2006 Doctors influenced by Drug Ads Minority Report of the External Working Group: Prohibit Advertising Drugs aren't commodities to be hustled like cars and cookies The Globe and Mail, February 2005 Myth Busters -- Direct to Consumer Advertising is educational for patients Time to pull drug ads, Health Canada told Download the report of the House of Commons Health Committee  |  Français Conseil du médicament du Québec position on direct-to-consumer drug advertising Vaccine ad campaign draws consumer complaint The Globe and Mail, February 2004 Direct-to-cosumer drug advertising: Health Canada's proposals for legislative change Health Action International & Canadian Health Coalition, 2004 Ottawa looking at allowing prescription drug ads Canadian Press, November 2003 Direct-to-consumer prescription drug advertising in Canada: Permission by default? By David M. Gardner, Barbara Mintzes and Aleck Ostry Canadian Medical Association Journal, September 2003 Editorial: Ads and prescription pads  |  Français Canadian Medical Association Journal, September 2003 How does direct-to-consumer advertising (DTCA)affect prescribing? A survey of primary care environments with and without DTCA By Barbara Mintzes, Morris L. Barer, Richard L. Kravitz, Ken Bassett, Joel Lexchin, Arminée Kazanjian, Robert G. Evans, Richard Pan and Stephen A. Marion Canadian Medical Association Journal, September 2003 Direct-to-consumer drug advertising of prescription drugs: The evidence says no By Joel Lexchin and Barbara Mintzes Journal of Public Policy and Marketing, Fall 2002 Direct-to-consumer advertising is medicalising normal human experience British Medical Journal, April 2002 Direct-to-consumer: CBC Market Place Investigates Canadian Broadcast Corporation (2002) Poster #1 on direct-to-consumer drug advertising Women and Health Protection, 2003 (designed by Kathleen O'Grady & Pierre-Paul Pariseau) Poster #2 on direct-to-consumer drug advertising Women and Health Protection, 2003 (designed by Kathleen O'Grady & Pierre-Paul Pariseau)