More on the CanWest Mediaworks Charter Challenge Women and Health Protection Citizen's Guide to the CanWest Global Charter Challenge English  |  Français Center for Media & Democracy Direct-to-consumer advertising: CanWest's Bid to Overturn Canada's Civil Society Press Release Current ban on Direct-to-Consumer Drug Advertising must be upheld to protect patients and workers, says broad coalition of unions and citizen groups English   |   Français Maclean's Magazine With millions at stake, CanWest is fighting to change the rules on drug advertising October 16, 2006 CanWest set to challenge ban on Direct-to-Consumer-Advertising of drug ads CMAJ (January / 2007) CBC Radio discusses the CanWest Charter Challenge (June 2007) We've all seen and heard commercials for medications that treat everything from erectile dysfunction to depression. They're called direct-to-consumer ads, or DTCA's. In Canada certain kinds of pharmaceutical ads, commercials that make product claims, are banned. But now, that ban is being challenged in the courts and not by the drug companies, as you might expect, but by CanWest Mediaworks, a company that owns 65 newspapers, radio and television stations across Canada, including Global Television and the National Post. And the case has sparked a new debate about direct-to-consumer drug advertisements. CLICK HERE TO LISTEN Interview with Barbara Mintzes on Direct to Consumer Drug Advertising and the CanWest Mediaworks Charter Challenge CBC Radio's Sunday Morning with Michael Enright (Audio, Duration: 24 Minutes, January 21, 2007) Description: CanWest Mediaworks has launched a charter challenge against Health Canada in order to be allowed to sell advertising to Drug Companies, similar to the situation in the United States. Barbara Mintzes, University of British Columbia's Centre for Health Services and Policy Research, is stunned by the decision and has written and researched extensively the effect of such advertisements on viewers attitudes to health and wellness. She spoke with Michael from Paris, France. CLICK HERE TO LISTEN TO THE INTERVIEW